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Microsoft becomes a strategic partner of UNWTO
The World Tourism Organization (UNWTO) and Microsoft recently signed an agreement which aims to bring the benefits of the most advanced technologies to the tourism sector. With this agreement, Microsoft becomes a strategic partner of UNWTO that will propose, coordinate and spearhead technological innovation initiatives within the community of the Organization’s Member States and Affiliate Members.
It will also make new technologies available to the international tourism sector in order to enhance its competitiveness. Jean-Philippe Courtois, President of Microsoft International, said that “the tourism sector has gone a sea change over the past years and has been evolving towards Tourism 3.0, where users connect to travel websites and interact by sharing their experiences, thus directly influencing the perceptions and decisions of other users and potential travellers. Due to this, it is important for tourism sector enterprises to build up their online businesses by looking to the most advanced technology.
It is, thus more important than ever for destinations and tourism enterprises to not only have an Internet presence but also to offer their users a good understanding and the necessary tools to interact with the supply side and with other users.The Microsoft Innovation Center in Tourism Technologies (MICTT) will take part in joint efforts to develop technological projects led by UNWTO.
UNWTO members will have privileged access to the services offered by the MICTT, including the development of proofs of concept and pilot projects applying technological innovation to the tourism industry.
With this alliance, Microsoft will also team up with the UNWTO Themis Foundation, which is responsible for implementing the World Tourism Organizations programme of work in the field of Education and Training, in a training programme on technological innovation and the use of information and communication technologies (ICTs) to improve the competitiveness and sustainability of the tourism sector
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